Suzuki motorcycles record sales

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Suzuki Motorcycle India Pvt. Ltd., a subsidiary of one of the world’s leading two-wheeler manufacturer Suzuki Motor Corporation, registered an increase in their monthly sales figures. Suzuki Motorcycles has sold 22534 units in Sept ’10 as opposed to 15542 in Sept 2009, listing an impressive growth of 45 % over its sales in Sept ‘09. This increase of sales is attributed to the tremendous response to the product line-up GS150R, ACCESS 125 and the recently launched SLINGSHOT from the house of Suzuki Motorcycles.

Commenting on the excellent growth pattern, Mr. Atul Gupta Vice President, Sales and Marketing, SMIPL, said “We believe in bringing ‘Value’ to our customers and we have proven so with our products. Our new product, Suzuki SlingShot, which we launched last month, has been introduced keeping in view this objective. We will continue to keep up this growth momentum in future.”

SUZUki GSX1250 may hit india

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Riders looking to buy a new bike as well as motorcycle clothing may want to take a look at the Suzuki GSX1250FA.

The sports tourer has been the most registered sports tourer since its release this year, and has now been named Machine of the Year in the all-rounder category by the Motorcycle News (MCN).

Suzuki claims that the bike's popularity with people in motorcycle clothing is a reflection of its reliability and fuel economy, while also offering exceptional value for money.

David Taylor, Suzuki GB's director of sales and marketing, said the company was delighted to accept the MCN, as it was voted for by members of the public who buy bikes and motorcycle clothing.

"To be awarded best all-rounder by MCN really is the icing on the cake and should only reaffirm our customers belief in the GSX1250FA," he said.

Suzuki recently announced its 2011 racing programme - a subsidised opportunity for UK amateur racers to get access to reduced-price products.

Suzuki Chairman to visit Suzuki Motorcycles india

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Suzuki Motor Corp chairman Osamu Suzuki is visiting India this week as joint venture partner Maruti gears up to develop components and cars with Europe's largest carmaker Volkswagen Group AG (VW). Volkswagen Group bought 20% stake in Suzuki last year.

"There is much on Osamu Suzuki's agenda. He will assess expansion plans and evaluate Maruti's capability to indigenously develop cars meeting global standards on safety and quality. An arrangement on the lines of Nissan would eventually be on track with different VW brands, making Maruti the largest stakeholder in Suzuki's future," a person privy to the company plans said.

Maruti's compact car A-Star (sold as Alto in Europe) is also re-badged and sold by Japanese carmaker Nissan Motors as Pixo in Europe.

Maruti Suzuki wins MMA award

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Maruti Suzuki India Limited, country’s largest carmaker has won the prestigious MMA Asia Pacific and the Global awards for its digital campaign –‘Sports Sponsorship goes mobile.’ The Awards are given to companies for the best use of mobile media for branding purposes, both in the Asia Pacific region and globally. The award ceremony was held at Los Angeles, USA, last week

This is the first time that any Indian company has been chosen for these prestigious awards at a global level. The awards Asia Pacific - Maruti Suzuki with Affle, Sports Sponsorship Goes Mobile and Global -  Maruti Suzuki with Affle, Sports Sponsorship Goes Mobile were announced by Global Mobile Marketing Association (MMA) at the  ceremony on November 17 at Mobile Marketing Forum in Los Angeles. M/s Affle are Maruti Suzuki’s mobile media partner, whose products and services were used to drive this campaign.

Maruti Suzuki had executed “Sports Sponsorship goes mobile” campaign in 2010 around two of the largest sporting – The Indian Premier League (Cricket and FIFA World Cup. It was a two-month long campaign which used multiple mobile media platforms like Affle’s SMS2.0, Mobile Internet, Voice Portals and SMS advertising. The campaign reached to over 7 million users delivering unprecedented engagement levels. With over 1.2 million engagements and a 7 % CTR (Click Through Rate), this campaign played a very important role to get Maruti Suzuki connect with it’s target audience effectively.

The MMA received hundreds of submissions from companies across the globe. Winners were selected by the MMA Awards Selection Committee that's comprised of global industry leaders from wireless carriers, technology and content providers, agencies, and industry publications. Speaking on the occasion, Shashank Srivastava, Chief General Manager (Marketing), Maruti Suzuki said, “We are delighted to have played a leadership role in use of mobile media in India and bring this global recognition to India for the first time. This campaign was a result of our study of changing consumer behaviour that showed a significant increase in the consumption of sports related content on the mobile phones. Based on this, Maruti Suzuki launched this campaign to increase company’s association with sports and build greater affinity with its target audience on their medium of choice. In the traditional media as well, Sports is highly consumed by our target group- which is the growing population of younger people in the country.”

Fiat struggles in Indian market

"Yes, we are facing stiff competition. There is a possibility of us falling short of our sales target of 46,000 units set for this year," Fiat India's president and CEO Rajeev Kapoor told said in Mumbai.

 

It is now looking at new strategies to boost the sales of its two premium cars -- Punto and Linea. "We have adopted some new strategies to boost our sales and are hopeful of success in the coming days," Kapoor said.

"Fiat plans to develop a small car for the Indian market in Italy with the help of an Indian team. It will be launched here with our joint venture partner, Tata Motors, with about 80-85 per localisation," Kapoor had said

Suzuki India sales rises

Suzuki Motorcycle India Pvt. Ltd., a subsidiary of Suzuki Motor Corporation, has sold 25,439 units in Oct 2010 vs. 15,849 in Oct 2009, listing an impressive growth of 61% over its sales in Oct 2009.

This increase of motorcycle sales is attributed to the tremendous response to the product line-up GS150R, ACCESS 125 and the recently launched SLINGSHOT from the house of Suzuki Motorcycles.

Atul Gupta (Suzuki) says: "We have received very good response from the market to all our products including the newly-launched, Suzuki SlingShot. We are committed to continue this growth momentum in future."

India Yamaha Motor, however, is not satisfied only with its rising sales; it also wants to project itself as a global brand among the Indian consumers.

The company is making continuing efforts to enhance consumer trust by conducting various marketing initiatives like Yamaha R15 One Make Race, Yamaha Safe Riding Science (YSRS) for college students & kids.

The company is also focusing its efforts on strengthening its dealer network in tier-2 & tier-3 cities and increasing sub-dealers in rural areas too.