Suzuki Motorcycle India Pvt. Ltd., a subsidiary of Suzuki Motor Corporation, has sold 25,439 units in Oct 2010 vs. 15,849 in Oct 2009, listing an impressive growth of 61% over its sales in Oct 2009.
This increase of motorcycle sales is attributed to the tremendous response to the product line-up GS150R, ACCESS 125 and the recently launched SLINGSHOT from the house of Suzuki Motorcycles.
Atul Gupta (Suzuki) says: "We have received very good response from the market to all our products including the newly-launched, Suzuki SlingShot. We are committed to continue this growth momentum in future."
India Yamaha Motor, however, is not satisfied only with its rising sales; it also wants to project itself as a global brand among the Indian consumers.
The company is making continuing efforts to enhance consumer trust by conducting various marketing initiatives like Yamaha R15 One Make Race, Yamaha Safe Riding Science (YSRS) for college students & kids.
The company is also focusing its efforts on strengthening its dealer network in tier-2 & tier-3 cities and increasing sub-dealers in rural areas too.
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